What is Intent Data
The future of B2B lead generation is buyer intent data.
87% of pre-purchase research is done online
When businesses have pain points they will look for solutions by visiting websites, reading articles and case studies, downloading whitepapers, attending webinars etc – this research activity leaves digital footprints as they consume content across the internet.
B2B intent data collects these digital footprints and identifies which businesses are actively researching products or services relating to your business – signaling buying intent. Intent data indicates when a business is consuming content on a topic relating to your business significantly more than usual.
Businesses using buyer intent data are able to reach buyers much earlier in the buying cycle, helping guide the decision-making process before a competitor even knows about their prospect’s interest. Buyer intent data represents a huge opportunity for forward-thinking companies.
How is Intent Data collected?
Intent Data comes from buyer intent signals.
Account Lead Intent Scores
Once account leads have been identified, new leads are scored based on:
- Unique users consuming more highly relevant content than they normally do.
- Significant spikes in research behavior compared to normal.
All business lead results and scores are updated on a weekly basis to allow our customers to act on them quickly – we’ve found weekly results to be the optimal blend of actionable and accurate data for sales and marketing.
Credit: Bombora