How do you use intent data?
The main use cases for sales and marketing teams using intent data include:
- Identify early buyer interest: Buyer intent signals help identify which companies are actively researching your solution – well before they even visit your website
- Lead scoring and prioritising accounts: Focus sales on the most likely prospect accounts based on their level of interest and lead scores, then orchestrate activity towards these accounts across sales and marketing
- Analyze and retain customers: Get real-time insights into your existing customers with visibility into which customers are researching topics and solutions for new up-sell opportunities and monitor customers researching your competitors to prevent customer churn.
This increases ROI and allows for
personalized customer journeys across
We gather intent data when your customers research across multiple channels:
Focus, Engage & Scale
Focus, Engage & Scale
Your business with regular sales pipeline of new business leads
BDM/SDR’s no longer
BDM/SDR’s no longer
have to focus on a long list of target accounts or marketing leads
A highly targeted list
A highly targeted list
A highly targeted list and approach to prioritise accounts and personalise messages to drive sales pipeline
Account-based Targeting
Organizations can translate intent data into identification, allowing salespeople to call accounts with increased levels of interest
Account Management
Monitoring intent data allows for more effective upselling and cross-selling opportunities
Field Marketing
Intent data gives signals so teams can geo-target accounts.
Content Creation
Build hyper-personalised messaging into websites, social posts, and emails. Focus your content strategy around your best-fit customer segments.
Credited to Bombora