How do you use intent data?

The main use cases for sales and marketing teams using intent data include:

Identify early buyer interest: Buyer intent signals help identify which companies are actively researching your solution – well before they even visit your website
Lead scoring and prioritising accounts: Focus sales on the most likely prospect accounts based on their level of interest and lead scores, then orchestrate activity towards these accounts across sales and marketing
Analyze and retain customers: Get real-time insights into your existing customers with visibility into which customers are researching topics and solutions for new up-sell opportunities and monitor customers researching your competitors to prevent customer churn.

This increases ROI and allows for
personalized customer journeys across

We gather intent data when your customers research across multiple channels:

Your business with regular sales pipeline of new business leads

have to focus on a long list of target accounts or marketing leads

A highly targeted list and approach to prioritise accounts and personalise messages to drive sales pipeline

Organizations can translate intent data into identification, allowing salespeople to call accounts with increased levels of interest

Monitoring intent data allows for more effective upselling and cross-selling opportunities

Intent data gives signals so teams can geo-target accounts.

Build hyper-personalised messaging into websites, social posts, and emails. Focus your content strategy around your best-fit customer segments.

Credited to Bombora